Cartoon Network had created their second logo and slogan of “This is Cartoon Network” stated with a woman’s voice on June 14, 2004. The new 2D bumpers were in a CGI city setting with the characters of every cartoon show seen intermingling. The classic programs were moved to Boomerang, a sister network, and Cartoon Network broadcasted new ones.
It was during 2006 that the network decided to remove shows like Dexter's Laboratory, The Powerpuff Girls, etc. and grouped them together in The Cartoon Cartoon Show in 30-minute period. However, these were dropped after some time when the network changed CGI city setting on the same year. Though the shows such as Time Squad (2001), Mike, Lu & Og (1999), Cow and Chicken, I Am Weasel (1997), Looney Tunes (1992), and Sheep in the Big City (2000) were completely taken out. Then the slogan was altered with the voice of Fred Fredburger (character from The Grim Adventures of Billy & Mandy) stating “Cartoon Network – Yes!”.
Refurbishing
The Cartoon Network president of 13 years, Jim Samples left the position on February 9, 2007 because of 2007 Boston bomb scare incident and was succeeded by Stuart Snyder. Snyder had made many changes such as the new theme song of “Fall is Just Something That Grown-Ups Invented” from The Hives on September 1, 2007. Then on October 15, 2007, the network channel broadcasts were improved to a 1080i high definition.
Signs-offs of the past included were sunrise to sunset setting with the logo placed on the sky and the words “Good Night, See You Tomorrow” displayed. It was changed to a black screen that popped down following a shout on April 2008, a sign-off that occurred before the showing of Adult Swim. This was further changed to show a clock with a time of 10:00 PM and a “Check Ya Later” message then the logo of Cartoon Network.
New Direction
On 2008, the Cartoonstitue project was started lead by Craig McCracken and Rob Renzetti (executive and supervising producer respectively) with Rob Scorcher as the man behind the idea. The workings were same as What A Cartoon! with no less than 150 shorts shows generated in 20 months. However, the project was terminated in the end with just one selection – the Regular Show.
Cartoon Network brought in programs from Teletoon (Canadian network) like George of the Jungle, 6teen, Total Drama Island then Total Drama Action and Total Drama World Tour, Chaotic and Bakugan Battle Brawlers. With Cartoon Network Wedgies show played after two programs this started on May 25, 2008. Then on July 14, 2008, the new bumper created by Kidrobot and Tristan Eaton is of faceless, white Noods (from DIY Munny toy) and the corresponding logo which used the standard one but in white and changed to another color depending on occasion.
The screen bug was modified on June 12, 2009 with a look of all black and white-colored prints. On same month, the network began broadcasting live reality shows in their project CN Real. Cartoon Network started playing limited sports as well like Slamball games.
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