The history behind the logo started on May 1, 1992 in which the first logo of Cartoon Network was introduced and utilized for more than a decade, starting October 1, 1992 – June 13, 2004. But still can be found on skull teeth of Adult Swim logo with official permission of course. Then on May 29, 2010, a new Cartoon Network logo was launched with different style font and has been adapted in promotional.
Early Developments and Launching (Late 1980s-1990s)
It was during 1986 that the cable-TV company owned by Ted Turner has obtained the 1986 pre-May films and TV library of MGM from Gilligan’s Island to some major rights in RKO Radio Pictures and to a.a.p. catalog. This a.a.p. catalog namely consists of: pre-1950 Warner Bros. Film, Harman and Ising, Merrie Melodies (apart from Lady Play Your Mandolin!), 1918 pre-August colored-cartoons of Warner Bros., Fleischer Studios, and Popeye from Famous Studios (formerly Paramount Pictures owned). Then on 1988, the Turner Network Television cable channel started its operation. Turner further increased the company’s animation library with the additional of Hanna-Barbera Productions studio and Ruby-Spears.
The first logo made was designed with an encircled cartoon character and “CARTOON” word placed above and the word “NETWORK” below for promotional uses. However, this logo was not adopted with the broadcasts. Cartoon Network started showing on October 1, 1992 with Warner Bros. classic cartoons repeats like Looney Tunes and Merrie Melodies, Popeye cartoons, and with MGM and Hanna-Barbera animations.
The cartoons were scheduled to broadcast 24/7 with the first Checkerboard theme and using the logo from 1992. Mostly were short cartoons and played in 30-minute time or in packages lasting 1 hour each with a studio or character displayed in between like Down Wit' Droopy D, The Tom and Jerry Show, Bugs and Daffy Tonight. On afternoons, there was High Noon Toons – a program with cowboy hand-puppets host. At night, playing are Late Night Black and White cartoons (black-and-white animations) and ToonHeads with three same-themed short cartoons and trivia afterwards.
The Network’s Original Series
The first show broadcasted, a cartoon network original, was entitled The Moxy Show in the year 1993. Then during 1994, Cartoon Network Studios was launched (a Hanna-Barbera division) and began showing during 1995 with short cartoons in series, The What-A-Cartoon! Show (the third original show and was also called World-Premiere Toons or “What-A-Cartoon”) production. The men behind this project are executive of Cartoon Network, John Kricfalusi (maker of The Ren & Stimpy Show) and Fred Seibert (producer of Oh, Yeah! Cartoons and Random Cartoons).
The reason behind the project was to increase exclusive programs and establish new ideas of cartoons with six cartoons made into series, namely: Dexter's Laboratory (1996), Johnny Bravo, Cow and Chicken (1997), The Powerpuff Girls (1998), Mike, Lu & Og, and Courage the Cowardly Dog (1999). As one, these six are called Cartoon Cartoons – origin of original cartoons of cartoon network. The six was added with I Am Weasel (1997) and Ed, Edd n Eddy (1999).
Time Warner Acquisition
Merging of Turner and Time Warner happened on 1996. So WB cartoons were under one name and all the cartoons from 1948 post-July to blank-and-white cartoons of former Sunset were shown on cartoon network. Then WB’s new cartoon productions began to be aired in which most are rerun shows that was played on Kids’ WB and some original programs like Justice League.
It was in 1997 that Canada started showing Cartoon Network programs as Teletoon network came to be. Also in the same year, the network has first introduced the channel Powerhouse era with cartoon character bumpers and Powerhouse music. When 1998 came, Cartoon Network was widely recognized with Powerhouse era. But this era came to a stop in June 13, 2004 and Cartoon Network concluded the use of Powerhouse music before that on year 2003.
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